Candidate cities - learning from the past what has an impact
How candidate cities learn from past experiences – or what they consider to be a successful implementation - that is an important process. It shows with what cities can identify themselves when examining previous ECoCs and their stories. As it underlines the importance of a continuity of learning, the need to reunite former, current and future ECoCs within a network which can sustain a common archive has to be stressed again. Right now, the cultural cooperations between cities extends itself fore mostly to the partner city which holds the title during the same year, while looking at other ECoC cities which have already received the designation and are preparing themselves for the decisive year.
Example: Cluj Napoca – candidate city in Rumania for 2021
http://www.clujnapoca2021.ro/en/about-the-project.html
Of interest is here how the title is perceived and interrpetated, so as to find the legitimate ground for how to activate resources, in order to make the bid possible.
The story
The initial idea of the "European city of culture" is said to have originated from a chat between former actress Melina Mercouri, then Greece’s Minister of Culture, and her French counterpart, the charismatic Jack Lang, while they were waiting for a flight at Athens airport in January 1985.
Aim
From the beginning, the European Capitals of Culture aimed to build bridges between European countries, bringing Europeans closer together by highlighting the richness and diversity of European cultures and raising awareness of their common history and values.
History
The European City of Culture programme was launched in the summer of 1985, with Athens being the first title-holder.
Cultural impact
The impact of the programme was strong, both culturally and from a socio-economical point of view, a large number of tourists choosing to explore the European Capitals of Culture each year after its launch.
Assessment
Today the European Capitals of Culture are Europe’s most ambitious collaborative cultural project both in scope and scale, with budgets far exceeding those of any other cultural event.
Assessment by Cluj Napoca Comments (HF 3.10.2014)
Measures in numbers:
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Cultural statistics
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Cultural impact The impact of the programme was strong, both culturally and from a socio-economical point of view, a large number of tourists choosing to explore the European Capitals of Culture each year after its launch. |
What people both inside and outside can understand and therefore support Most programmes are culturally weak in terms of cohesion as there is an obvious gap between flag ship projects with high visibility in terms of the media / press while smaller projects go unnoticed and are often ill prepared. Also a large number of tourists coming to the city does not mean they will understand better the intricate life in that city, especially if they are kept only to safe areas. |
Assessment Today the European Capitals of Culture are Europe’s most ambitious collaborative cultural project both in scope and scale, with budgets far exceeding those of any other cultural event. |
Criticism of budget Whether the European Capitals of Culture are Europe’s ambitious collaborative cultural project both in scope and scale, with budgets far exceeding those of any other cultural event, has to be questioned both in terms of what is meant by collaboration and what priorities determine the budget e.g. if 20% is spend on public relation exercises to convince it has been a success, while participation in terms of content is close to zero. Missing is a clear indicator what investments in culture are made and how they are accounted for in short, medium and long term. Crucial is the overall strategy for cultural adaptation needs to changing conditions and how this is going to be financed. |
Long term impact / part of unmeasurable impact: development of the city However, the European Capital of Culture title is first of all a process of development for a city, both in terms of its image and infrastructure, and of its cultural sector and citizens. The positive impact of this process on the cities can be felt many years after the programme is concluded. The well-inspired phrase: "Luxembourg 2007 starts in 2008," was written in the city’s project at that time. The long-term effects of the programme are very varied, some of it being measurable, others less. |
Stories told A good measure is what stories people tell each other long after the year has receded in history. In Linz, people have not only forgotten the year, but do not wish to be reminded thereof. Of course, all that depends whether or not the concept allows such improvements in international communication, but why Linz never used fully Ars Electronica, for example, is a mystery. Key to that question may be how to combine ongoing with outstanding activities, and thereby make a cultural difference. |
Legacy Beyond their short-term impacts, the Cultural Capitals always seem to leave behind a legacy that no other similar European project is able to achieve. The first type of legacy, highlighted by several cities, which held the European title, is the one directly related to the development of the cultural infrastructure. Newborn and renovated locations during the year of the capital are still functional after this event, which bring a considerable contribution to the city’s capacity to host cultural events, therefore making them more appealing to its residents. The effects of the program tend to extend even to other areas of the local economy. Suggestive examples of this kind of impact were registered in
These projects were planned before the implementation of the capital programme in some cases, but the prospect of becoming the European Capital of Culture always served as a catalyst for their completion. |
Sustainability or myth of a city Certainly this is true of many cities starting with Athens 1985 which has created the 'theatre of the rocks', Madrid opening up new parks, Glasgow converting a church into a cultural centre down town etc. At a larger scale, Genoa achieved a transformation by removing the overhead road system blocking the view from the old town of the port. Also most crucial is gain in competence and ability to take on greater challenges by developing further cultural resources. But this has to go as well in a qualitative direction e.g. Cork enhancing the skills of translators of poetry. Interesting would be how diversified a local economy becomes once linked to yearly or biannual events e.g. building floats for the yearly Festina festival in Palmero (a good example although the city was never ECoC)
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Investments in infrastructures / cultural heritage In addition to the objectives, which focus on the cultural development, the cities have massively developed the transportation and tourism infrastructure, and invested in the preservation of heritage buildings, changing the urban geography and the economic potential of the city forever. |
Politicians never make mistakes when promoting cultural heritage The risk to become ever more mono functional in an age which erases cultural differences due to global pressures means a real predicament of culture (James Clifford) has to be faced, namely how to modernize without losing the character of the place. It means also identifying the economic potential of the city. |
Social and economic cohesion in the city-region The infrastructure development has always been accompanied by a development in the sense of social cohesion of the city or region. Volunteering projects, involving all components of social structures have been implemented, mobilizing citizens from the young to the elderly, from the periphery to the central areas, from the wealthier people to the ones with lower income. |
Cultural cohesion Some cities never reach that cultural consensus needed to unify the population. Instead as has been the case in Marseille 2013 a culture of discrimination reinforces even more so the social and economic differences between the rich and the poor. Also by focusing on key tourist areas, other parts of the city are neglected whether now in Pecs with regards to the suburban areas or in Marseille the northern suburb. |
Citizen participation: volunteers The active participation and inclusion of the citizen have become key elements in the success of Cultural Capital projects.
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Civic society and cultural sector There has not been any serious study of how civic society and an active artistic / cultural sector intertwine, but since cultural participation brings about an enhanced literacy allowing for greater participation in politics, it would mean active citizenship can also influence the agenda and how resources are spend. Instead libraries, theatres are closed and even public radio /TV is pushed aside for the sake of making way for private and commercial enterprises, until any sense of public good is missing due to the absence of a real competition between private and public institutions. The latter like civic society itself has not only money as sole motive and orientation. Hence the dialectic between public truth and public space has to be safeguarded by a ECoC if the exploitation of volunteers is to be avoided. |
Resolving conflicts The Cultural Capital has now become a well functioning mechanism for the resolution of interethnic conflict and inclusion of disadvantaged people. The role of being a bridge between the people in Europe has now developed in being a link between different social worlds. |
Culture of peace Repeatedly it has been observed that even while human rights, inclusion etc. have appeared in the agenda of European Capitals of Culture, in reality they have devoted little time, energy and resources to learn how to resolve conflicts, while neglecting in practice inclusion of Roma or migrants despite paying lip service to diversity. |
Opportunity to bring people, culture and city together In its essence, the idea of European Capital of Culture brings together people, cultures and cities - the three essential components without which a project like this can not exist - and instills a sense of pride and belonging to the local and to the European community as a whole. This is how the title becomes one unique opportunity for cities and their citizens, but also for the European Union as a whole. |
Lost opportunity Most cities, when looking back, regret at all the missed opportunities, due to having concentrated on wrong priorities which were forced upon the agenda by a single 'value' orientation, insofar everything had to contribute to the economy or was related in terms of success to economic indicators. That left culture and especially the artistic sector speechless, literally speaking. Like birds they had only crumbs which fell of the table to eat. Moreover, the European dimension has gone missing in almost all cities due to their exclusive focus on re-branding their image and not really taking care as to what is happening to culture within the European Union. |
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